Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program and its Office Channels group.
For the Office Channels group, the campaign will include direct mail, print ads, Web banner advertising and sales presentation materials targeted at top-level resellers that sell Xerox products to companies as part of office system packages, said Dan Hucko, senior vice president and account director with WCJ-Rochester.
A combination of national advertising and direct mail will be used for the North American Retail Operations program. Those campaigns' messages will be aimed at raising awareness of products among small-office and home-office businesses and driving that traffic into retail stores. Creative work on the messages in the retail campaign still is in the early stages.
“There will be integration from a look-and-feel standpoint,” Hucko said. “Different types of advertising and direct mail will have a very similar look and will also be launched simultaneously.”