The Water Channel hired Cannella Response Television, Burlington, WI, to handle long-form infomercial media placement.
Available in 11 million homes through the DISH Network's channel 216, the Water Channel is a service of MCE Television Networks, an Everett, WA-based water recreation programmer that soon will operate the Club Blue home shopping channel.
Cannella exclusively will place infomercials on the Water Channel. The firm also is exclusive infomercial representative for the Hotel Network and Tribune Co.'s Chicagoland Television.
