Watch Richard Sherman get pitched awful viral content ideas by a social media expert

Here’s NFL star Richard Sherman, cornerback for current Super Bowl champion, the Seattle Seahawks starring in a new Adobe Digital Marketing Cloud commercial. The ad has Sherman getting pitched a slew of awful viral content ideas by an insufferable social media expert, played by Eric Stonestreet, one of the stars of ABC’s hit sitcom, Modern Family.

I know the ideas are supposed to be awful to highlight the ridiculous extent that marketers will go to make something “go viral.” But if any of them were actually made, I would totally click on them. 

Here’s the video below:


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