Washingtonpost.com said last week that it was starting its first advertising campaign, which will include direct mail, print and online ads.
According to washingtonpost.com, the ads that will run in advertising industry publications aim to increase awareness about washingtonpost.com's “leading national position and attractive audience.”
The first print ad in the campaign leads with the statement, “We're the #1 news site for the national audience you want. Affluent. Educated. Influential.”
In addition to the print and online ads that began last week, direct mail and other outreach efforts will be used over the next several months.
The campaign is being handled by Fahey-Davidson, a Washington-based integrated marketing and advertising firm.