Walter Karl Inc., a division of Donnelley Marketing and infoUSA, Pearl River, NY, announced yesterday its appointment as exclusive list manager of the Ziff Davis Media postal and e-mail subscriber files for consumers and enterprise IT business people, effective April 1.
The files are estimated to contain 5.5 million consumer names and 1.6 million business names. Titles include eWEEK, Computer Gaming World, Electronic Gaming Monthly, CIO Insight, Baseline, XBOX Nation, Sync Magazine, Interactive Week, E-Seminar, Smart Partner, Official Playstation Magazine and PC Magazine.
There will be vertical databases on the business and consumer files as well as a business and consumer master file.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
