Walter Karl, a Donnelley Marketing Company, Pearl River, NY, yesterday announced its appointment as list manager for the CarPrices.com postal address list of 500,000 prospective car buyers.
The CarPrices.com Web site lets consumers comparison-shop for new and used automobiles by the make and model.
The file is 56 percent male with an average age range of 30-45 and average income of $66,000-plus. Selections include geography, recency, age, gender, make of car, model of car and enhanced selects such as presence of children and lifestyles.
Base price on these names is $85/M.