Walter Karl, Pearl River, NY, has introduced a new Skiers & Snowboarders Master File of 70,000 active participants of winter sports, and a Skiers & Snowboarders Opt-in E-Mail file of 20,000 names.
The names on both files are compiled from questionnaires filled out at upscale resorts and time shares throughout the United States. Selections include geography, height, weight, ability and age. The files are updated monthly.
Skiers average 35 to 40 in age, are 60 percent male and have average household incomes of $100,000. Snowboarders average 18 to 30 in age, are mostly male and have average household incomes of $54,000.