Hitmetrix - User behavior analytics & recording

Walter Karl Debuts ShopSimon Direct

Walter Karl, Pearl River, NY, launched the ShopSimon Direct file of more than 2.3 million consumers who are members of the ShopSimon loyalty club.

ShopSimon is a rewards program with 200 participating Simon retail shopping malls across the United States. Members submit receipts from purchases to earn points redeemable at retail locations.

ShopSimon members spend an average of $76 a month at the mall.

Selects on the file include geography and recency as well as purchase categories such as apparel, books, children's products, collectibles, computer products, electronics, health/beauty, hobbies/crafts, home furnishings/housewares, jewelry, music/videos, sporting goods/equipment and travel/luggage.

The file also has 173,700 opt-in e-mail addresses.

The base price on the file is $85/M. Walter Karl recommends it for store traffic generation and offers of apparel, children's products, books, housewares, financial, health, gifts, gourmet food, cooking accessories, gardening and others.

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