Wal-Mart is planning on purchasing a 35 percent stake in the Bounteous Company, a Taiwan-owned group that operates more than 100 retail outlets in China.
This news is interesting as the retail giant lately has seen problems here in the US with low holiday sales. Perhaps they see more potential in emerging markets. More and more marketers are noticing the growing consumer audience in places like China, India and Brazil.
Not onlyis there a growing market place for consumers in China, but as many of the products that Wal-Mart sells are made in China, it seems appropriate that the chain would tap into that market and save money on the logistics of shipping those products all the way to the US.