Wall Street Journal debuts auto channel on WSJ.com

The Wall Street Journal Online yesterday debuted Auto Center, a free channel focused on car reviews and automotive news for consumers from Journal reporters, as well as interactive tools for car buyers and enthusiasts.

The new channel at www.wsj.com/autos will showcase video reports and podcasts, weekly reader Q&A and interviews with industry personalities.

Buick is the launch advertiser for the Auto Center, which will feature display and video advertising for Buick’s crossover sport utility vehicle Enclave throughout the section.

The Auto Center comprises four content sections: main, reviews and ratings, research and tools, and ownership. It also includes features such as “Eyes on the Road,” a column by Detroit bureau chief Joseph B. White and “Ride Screen,” a look at five vehicles that share a common feature or attribute, such as iPod connectivity or rear-seat space, with the aim of helping buyers shop across different vehicle types. There are also slideshows and a “Car Compare” that lets viewers engage with interactive graphics.

MarketWatch.com, another Dow Jones Online property, launched an auto center earlier this year at www.marketwatch.com/autos, which incorporates auto news from WSJ.com. WSJ.com’s Auto Center will point to reviews by MarketWatch auto writer Ron Amadon.

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