An integrated launch campaign for the Volvo XC 90 by Swedish agency Forsman & Bodenfors and a Nike effort by Framfab Denmark in Copenhagen yesterday took home the Cyber Lions grand prix awards at the 50th International Advertising Festival in Cannes, France.
The Volvo effort for Volvo Cars Sweden/Norway won the top honor in the Cyber Lions' integrated interactive campaign category. Nike's grand prix in the sports entertainment and leisure area was for the “Panna Ko” campaign commissioned by Nike Europe.
Both agencies were honored yesterday at the ad festival, also known as the Cannes Lions. The festival continues through June 21, with the Lions Direct awards for traditional direct marketing to be announced Thursday.
The Cyber Lions honor entries submitted for interactive and online marketing. Agencies from Sweden, the United States, Britain, Brazil and South Africa this year won the gold Cyber Lions. U.S. agencies won four silver Cyber Lions, Germany three, Britain and Brazil two apiece and Australia one. Of those winning bronze Cyber Lions, Brazil took six, the U.S. five, Spain four, Britain three and Denmark and Argentina one each.
All told, two grand prix, five gold, 12 silver and 20 bronze Cyber Lions awards were handed out.
The categories awarded were corporate information, e-commerce, automotive, nonprofit organizations, fast-moving consumer goods, sports entertainment and leisure, fashion and luxury products, and consumer products and services.
Cyber Lions also were awarded for work in categories like HTML banners, mobile advertising/mobile phones/PDA, integrated interactive campaigns, other and miscellaneous.
The United States, with 10 Cyber Lions, had the most. Brazil was close at nine. British agencies took home six Cyber Lions, Spain four, Germany three and Sweden and Denmark two each. South Africa, Australia and Argentina won one each.
Of the winning U.S. agencies, R/GA, New York, won four — a gold, silver and two bronzes. Circle, Boston, won a silver and bronze. Winners of a Cyber Lions each were Bartle Bogle Hegarty, New York; Arnold Worldwide, Boston; Big Spaceship, New York; and Atmosphere BBDO, New York.