Virtual Gaming Enterprises Inc., Escondido, CA, yesterday said it has initiated an aggressive media program for Vegas Book, a full-service, off-shore gaming operation providing a traditional live sports book along with Internet casinos.
As part of its marketing program, Vegas Book.com is sponsoring the Winning Line, an AM radio show featuring former Mirage race and sports book director Jimmy Vaccaro. The show will cover issues relating to legal sports wagering.
In addition to the radio sponsorship, the company also will launch print and television campaigns later this year.
