In a sea of Super Bowl commercials, here’s one featuring one of the game’s most inspirational figures, and it isn’t even going to air on TV this weekend.
Seattle Seahawks fullback Derrick Coleman has been deaf since he was three. 20 years later, he’s now he’s playing in Super Bowl XLVIII. This commercial from battery maker Duracell, titled “Trust Your Power” is a powerful look at his story, with the brand smartly staying in the background.
Watch the clip below.