Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Collaboration was the theme of the day at the inaugural Marketing&Tech Partnership Summit held last month in San Jose on June 20. Sponsored by Bizo, the event was all about CMO-CIO connection.
Direct Marketing News spoke with Laura McLellan, VP of research at Gartner; Frannie Danzinger, director of marketplace development at Bizo, Leslie Ament, SVP of research and a principal analyst at Hypatial and Vinny Sosa, director of web intelligence and optimization at Citrix about what CMOs and CIOs need to do to start feeling the love.
Here’s what they had to say.
