Lingerie maker Intimate Brands Inc. announced yesterday that it has relaunched VictoriasSecret.com in preparation for the expected holiday rush, calling the online location the “Christmas Dreams and Fantasies” site.
The revised site at www.victoriassecret.com claims to simplify the holiday shopping experience. Key tweaks include easier shopping, a lingerie and gift collection organized by category, and the addition of the latest Victoria's Secret catalog. Also, it has thrown in free standard shipping for orders more than $100.
Services geared to the holiday shopper at VictoriasSecret.com include a wish list, a gift search function, electronic gift certificates, a collection of pre-wrapped gifts, and multiple shipping options to ensure timely gift delivery.
The relaunch of VictoriasSecret.com by Intimate Brands, Columbus, OH, is in line with recent online revamps by major retailers. Other relaunches were announced by Wal-Mart.com, BestBuy.com, target.com and officedepot.com — all traditional, multichannel brands benefiting from the absence or steady decline of Internet-only retailers.
