Marketing analytics solutions provider Coremetrics Inc. said yesterday that Victoria's Secret has chosen the company to improve its online customer experience and online profitability.
Victoria's Secret will use Marketforce from Coremetrics, Burlingame, CA. It is a data capture, storage and decision-support system that allows companies to achieve knowledge of customer and visitor activity within the online channel. Victoria's Secret will use the knowledge delivered by this marketing analytics system to optimize shopping path design, reduce Web site abandonment rates and improve retention marketing initiatives.
“We view the Victoria's Secret Web site as a natural extension of our catalog and brick-and-mortar stores,” said Ken Weil, vice president of new media at Victoria's Secret. “Coremetrics provides extremely detailed analysis of our customers' online behavior, delivering insights that [will] help us improve the online shopping experience and run our Web site more effectively.”