The Tennis Channel, a 24-hour network devoted to tennis and the lifestyle that surrounds it, selected e-mail marketing provider VerticalResponse Inc. for its e-mail marketing efforts.
The addition of The Tennis Channel to San Francisco, CA-based VerticalResponse’s stable of media clients underscores the increasing importance of online direct marketing to the entertainment industry.
The Tennis Channel uses VerticalResponse’s online tool to create, deliver and track its e-newsletter, which provides content on tennis news and tips, travel, health and fitness.
The Tennis Channel covers 69 top-level tournaments, with 43 of the top 50 tournaments in the world.
