Directory publisher Verizon Information Services is teaming with Engage to deliver targeted banner ads and with Eversave.com to deliver online coupons.
Verizon Information Services' national Yellow Pages sales staff will offer the new SuperNetwork banner ads and online coupons to Verizon's SuperPages.com advertisers.
Using LocalNet, Engage's local channel sales program, SuperPages.com advertisers can target relevant consumers by distributing SuperNetwork banner ads to specific types of Web sites, such as auto or travel, as well as to consumers conducting Web searches in specific regions.
Verizon provides advertisers with the inhouse design templates, and advertisers send text copy to the Yellow Pages sales representative, selecting the subject and geographic area they want to target.
SuperPages.com online coupons will be distributed through partner sites of Eversave.com, Woburn, MA. They also can be accessed via a button next to SuperPages.com listings.
Online Yellow Pages advertising is expected to jump from $306 million in 2000 to $1.5 billion by 2005, according to The Kelsey Group.
“The combination of online Yellow Pages and targeted, Internet-based marketing tools are becoming an important part of the local marketing mix for traditionally cost-conscious small businesses,” said Daniel Miller, senior vice president at The Kelsey Group.