Compound marketing, a strategy developed by VentureDirect Worldwide, New York, which funds new customer acquisition and lead generation without adding investment, will be detailed in a booklet available this week.
Customers that lack the budget to grow their business can do so through compound marketing. Venture does this by creating a revenue stream from a marketer's existing property such as a house file, database, Web site or magazine and reinvesting that revenue in another direct response medium for additional leads, sales and new customers.
The booklet will be distributed free to existing Venture clients and offered at a premium to other marketers. For more information, contact Venture president Richard Baumer at 212/684-4800 or by e-mail at [email protected].