VentureDirect Worldwide, New York, is expected to announce today the Oct. 1 start of an online lead generation program designed for business-to-business marketers and publishers.
B2B On Target will deliver targeted sales leads to marketers as well as provide publishers with sales and technology tools to create a new revenue stream and maximize advertising income from their Web sites.
Industry-specific pages with offers will be created for publishers to integrate into their sites, which can include their current advertisers and new advertisers from VentureDirect's client roster.
Costs per lead range from $7.50 to $25.
B2B On Target will serve 12 vertical markets. Initial markets will include accounting, architecture, building and construction, general business, medical and IT professionals.
Publishing partners include Reed Business Information, Oakstone Medical Publishing, CPA Directory, Brainbench, B2BYellowPages.com, ExamForce.com and Xsorbit.
Targeted prospects select offers they're interested in and request information from each advertiser. Inquirers must complete a detailed reply form and double-confirm their request for information before the lead is sent to the advertiser. Initial advertisers for the Oct. 1 launch include Electronic Merchant, Independent Vending Concepts, Great Gazebo, Micro 2000 Inc., TPS Software and Pro Savvy.
