VentureDirect Worldwide, New York, announced the start yesterday of DirectDegree.com, a Web site for people interested in furthering their education online or through the mail.
The site is designed as a resource for individuals seeking information about distance education, according to VentureDirect. To that end, consumers can request information from institutions featured on the site.
To generate leads for advertisers, prospective students must fill out separate questionnaire forms for each institution they wish to receive information from. Confirmation is sent to each consumer who has opted in via e-mail.
VentureDirect plans to promote DirectDegree.com through a campaign that includes Web, e-mail, print, radio, television and direct mail marketing.
For more information about marketing on the site, contact VentureDirect president Richard Baumer at 212/655-5123 or [email protected]