AOL Latino partnered with Vegas.com to introduce a travel destination for Hispanics intending to visit Las Vegas.
The deal calls for Vegas.com to offer Spanish-language travel content and e-commerce services pertinent to Las Vegas. The co-branded Las Vegas site is reached through AOL keyword “Vegas Viajes” and www.aol-latino.vegas.com.
As AOL Latino's new partner, Vegas.com aims to become the preferred online source for Las Vegas information and booking tools.
In a new promotion with Vegas.com, AOL Latino members can participate in a special effort to celebrate Mexico's Independence Day in Las Vegas and see singer Alejandro Fernandez in concert.
Las Vegas is the leading U.S. city visited by Hispanics nationwide, according to market researcher Scarborough Research. ComScore Media Metrix claims that travel is the largest category of online spending within the U.S. Hispanic population. Also, Hispanics visit travel sites at a 7 percent growth rate versus 4 percent for the overall U.S. market.
Launched in 1998 and owned by Greenspun, Henderson, NV, Vegas.com is a site for all things Las Vegas. It includes deals and shows. Visitors can book flights, hotels, tours, car rentals, restaurant tables, spa visits and golf tournaments. It receives 1.7 million unique visitors monthly.
In September 2003, Vegas.com introduced a Spanish-language version of its site to cater to the growing Hispanic market. The site at http://www.espanol.vegas.com has not only an online booking engine, but also a staff of Spanish-speaking customer support travel experts.
AOL Latino, Dulles, VA, launched a month after Vegas.com's Spanish-language site. The Internet service offers select features of the regular AOL ISP, such as Parental Controls and Instant Messaging, but in Spanish. Subscribers can undertake online money transfers and buy prepaid telephone cards.
AOL Latino also has six original programming areas to include news, sports, entertainment, autos, music and lifestyle. It sources articles from Spanish-language newspapers in the United States and Latin America.