Online advertising and e-mail marketer ValueClick Inc. said last week that its revenue for the full year 2000 more than doubled from the previous year, climbing from $24.8 million to $56.7 million.
For the fourth quarter of 2000, ValueClick reported a net loss of $57.5 million, or a loss of $1.73 per share, on total revenues of $15.2 million. In the fourth quarter the previous year, the company reported a net loss of $968,000, or a loss of 6 cents per share, on revenues of $12.2 million.
The Westlake Village, CA, company said it ended 2000 with $126.1 million in cash and securities. It also reported that it generated positive cash flow from operations of $2.7 million in the fourth quarter and $7 million for the full year.
ValueClick said it expects to generate revenue between $13.5 million and $14 million for the first quarter of 2001. For the full year, it expects revenues of between $63 million and $65 million.
In the fourth quarter, ValueClick acquired Click Agents Inc., a cost-per-click advertising services provider; introduced an opt-in e-mail product; and added Ticketmaster, Nabisco, General Mills, Citibank and Nordstrom, among others, to its network.
