ValueClick Inc., a provider of online media, technology and services, formed ValueClick Direct, a specialized direct marketing group.
The new unit is part of the ValueClick Media business division. It joins the newly formed ValueClick Brand group as part of a mandate to serve both brand and direct online marketers.
“With this repositioning of all the ValueClick Media products under the ValueClick Brand and ValueClick Direct solution sets, it speaks more directly to our marketers' objectives,” said Tony Winders, director of marketing for ValueClick Media, Westlake Village, CA.
ValueClick Direct offers strategy, targeting, creative consultation, conversion tracking and campaign optimization. It relies on distribution options such as the Web-based display ads on the ValueClick Media ad network, co-registration and e-mail marketing offerings.
