V. Sattui Winery entered the mobile space on May 13 with an iPhone app that includes mobile push functionality, so the vineyard can send communications in-app to customers. Los Angeles-based app maker Mobile Roadie created the application.
The winery will use the app to distribute marketing messages to consumers through their mobile phones.
“It is another way to connect with our customers and tell them about our events and new releases, and it is the perfect application to promote our videos,” said Claudette Shatto, VP of marketing at V. Sattui Winery. The company also sends out monthly videos to their customers to promote new products. The first video for the app will appear May 18.
The app also integrates with the business’ social media efforts on YouTube, Facebook and Twitter. It is the latest part of the winery’s direct response marketing effort, which also includes e-commerce, e-mail and direct mail.
“Direct response is very important to our business because we don’t sell our wines in restaurants or stores; we solely communicate through direct channels,” added Shatto.
The winery also plans to release an Android mobile app this summer. V. Sattui is also working with Mobile Roadie to optimize the app for mobile commerce. The app’s next release will allow consumers to purchase wine and tickets for events.