Uniglobe Using DoubleClick for Online Ad Service

Uniglobe.com Inc. said yesterday it signed a contract to use New York-based DoubleClick Inc.’s Dynamic Advertising Reporting and Targeting ad service.

DART will provide targeting, ad delivery, reporting and billing for Uniglobe.com, a travel Web site that specializes in cruises.

The Seattle company expects the service to develop additional revenue streams.

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