Unica Corp., an enterprise marketing management firm, picked Greenough Communications, Boston, as its public relations agency of record. The Waltham, MA-based Unica previously relied on Lois Paul & Partners, Woburn, MA, for PR services. Six agencies, including Greenough, pitched for the business.
Unica provides software that helps clients such as Intrawest, Lands' End, Scotiabank and Best Buy Co. execute and measure offline and online marketing campaigns.
Other clients of Greenough include Register.com, Reunion.com, Connected Corp., Sonus Networks, Concord Communications and Thermo Electron. The agency was founded in 1999.