Unica Corp., a provider of analytical customer relationship management and marketing automation solutions, yesterday named Quaero LLC a certified solutions provider of Unica's cross-channel marketing suite, Affinium.
As a result of in-depth training of employees, Quaero, Charlotte, NC, has the capability to integrate Unica's Affinium software into joint customers' information technology infrastructures and to provide additional support and services around these implementations, such as building data marts and providing marketing consulting. Quaero plans to train additional consultants on the Affinium suite.
Quaero and Unica, Lincoln, MA, share similar industry experience. Joint customers and prospects in the financial services, telecommunications, healthcare and retail industries will be the primary users of the marketing automation and analytical CRM expertise that the alliance provides.