Enterprise marketing management solutions provider Unica Corp. has named industry pioneer Rand Schulman as general manager of its Internet marketing solutions group.
Mr. Schulman brings more than 20 years of industry experience to Unica, having served as chief marketing officer of WebSideStory. He headed product strategy at Webtrends/NetIQ, and was the founder and CEO of one of the first software as a service and Web analytics companies, Keylime Software, which was acquired by Yahoo. He is also a founder and previous board member of the Web Analytics Association.
Waltham, MA-based Unica said Mr. Schulman’s appointment validates Unica’s momentum in and commitment to the Web analytics and Internet marketing applications market. In June 2006, the company launched Affinium NetInsight, a next-generation, enterprise-level Web analytics solution that is a key component of Unica’s EMM software suite, enabling the company to offer the only solution on the market for integrated offline/online marketing analysis and reporting.
Prior to hiring Schulman, Unica had taken other steps to enhancing its position in the Web analytics market, including launching its Internet Marketing Alliance Program, which is designed to strengthen alignment with partners who can provide added value to Unica’s online and offline marketing solutions. Founding members include leaders in paid search marketing such as 24/7 Real Media, Did-It, Efficient Frontier, and Performics.