Trip.com and Nickelodeon announced a multimillion-dollar marketing partnership yesterday to create and promote family travel packages to their respective user bases.
The agreement positions Trip.com as NickJr.com's exclusive travel-booking partner across Nickelodeon. According to the two companies, NickJr.com will integrate Trip.com's technology and family-oriented inventory to help parents research and book travel geared toward families. The co-branded site debuts this fall.
Through the co-branded site, Trip.com will provide NickJr.com visitors with customized, family-focused travel packages.
The deal calls for the two to participate in co-branded marketing campaigns, including online and on-air promotions and advertisements on NickJr.com, and Nickelodeon, Nick at Nite, TV Land, Nick Jr. as well as Nick Jr. on CBS.