Conde Nast International in October will introduce Doubledown Media LLC's Trader Monthly magazine to European readers with an average annual income of $450,000.
The New York-based publication for financial traders and hedge fund managers debuted last fall, profiling the work and lifestyle of traders. The U.S. circulation is controlled to a list of 100,000 traders, with some newsstand sales.
Based in London, Trader Monthly's European edition is a financial partnership between U.S. publisher Doubledown Media and Conde Nast International, the global arm of New York-based Conde Nast Publications. Content and ads will be shared between the European and U.S. editions.
The European edition will have an initial circulation of 40,000 copies in Britain, and 10,000 combined for Germany, Gibraltar, Italy and France. The magazine will extend its circulation based on the number of traders who subscribe.
The European edition is free to qualified professional traders. Non-traders will have to pay $18 per issue by subscribing online at www.traderdaily.com/europe.html.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters