Toshiba TEC Europe appointed Britain's tmaglobal to conduct a contact location and lead generation campaign for the British retail market.
The agency will roll out a three-month program to generate leads for Toshiba TEC Europe's Electronic Point of Sale and Identification and Printing divisions.
Toshiba TEC Europe offers consultation and installation and maintenance on products like its point of sale system, cash registers, weighing scales, barcode printers, peripherals and software information systems.
Other tmaglobal clients include NCR, Overland Data, Quantum Storage, SupportSoft, Polycom, ATG and Network Associates.
