Luxury retailer Tommy Bahama named Rob Goldberg SVP of marketing, effective March 23. Goldberg will also retain his previous duties as SVP of the company’s restaurant operations.
Goldberg is overseeing Tommy Bahama’s entire marketing operation, including men’s and women’s wholesale, retail, e-commerce, licensing and restaurants.
He said he plans to raise consumer awareness of the Tommy Bahama brand.
“What we do have are a lot of customers that know about one specific channel but don’t necessarily know about the other channels,” he said. “So I’m going to spend a lot of time cross-promoting between the different factions of the business.”
Goldberg said he will specifically work to raise the profile of Tommy Bahama’s women’s line “that’s picked up a lot of momentum in the last couple of years.”
The director of marketing, the guest retention management and loyalty team, and the VP of the restaurants division report to Goldberg. He reports to Doug Wood, president and COO of Tommy Bahama.
Prior to joining Tommy Bahama in 2010, Goldberg worked at the Moana Hotel & Restaurant Group, the PlumpJack Group and the Hard Rock Group.
“I have a marketing and an operational background, and that helps me work with the rest of the company in terms of understanding their business and how to be impact it,” he said.