The New York Times and NYTimes.com yesterday introduced its College Times Web site, a targeted destination specifically tailored to the needs of college students, administrators and faculty.
The site offers the academic market daily news on college-related topics. In addition, the site allows visitors to register for free e-mail alerts about relevant articles in their inbox.
The e-mail alerts service, which offers customized information on subject-based topics, is only open to students, administrators and faculty of colleges and universities, the company said. The market has the option to receive notifications once per day, once per week, or immediately after an article is published.
“The corporate goal of the company is to reach out to the next generation of New York Times customers and make sure that we’re reaching them on any type of platform in which they want to digest our product, whether it’s the newspaper or the Internet,” said Scott Meyer, vice president and general manager of NYTimes.com.
College Times is listed under the main site’s “Destination” section.
Meyer said the site also serves as a platform for marketers and advertisers who are trying to reach the market. Users who sign up for the e-mail alerts, for example, can also opt in to receive targeted offers from advertisers, he said.