ThinkDirectMarketing Inc., an online marketing database products and services provider, has formed a partnership with the National Restaurant Association to provide member services to the organization's 235,500 member locations.
TDMI's Web-based ThinkDirectMail is a direct marketing list-generation product that provides small and midsize businesses with the ability to select and instantly download highly targeted customer prospects.
TDMI will also provide content for the association's Web site, www.restaurant.org, to assist members with their direct mail campaigns.
“The restaurant industry has always benefited from the power of direct mail and for that reason has always been one of ThinkDirectMarketing Inc.'s industry targets,” said Keith Goodman, senior vice president at ThinkDirectMarketing Inc., Stamford, CT.
Michael Johnson, senior vice president of member solutions and development at the National Restaurant Association, Washington, said the relationship will help its members because it is “more competitive than ever right now in the restaurant industry, and ThinkDirectMail will really help our members maximize their marketing budgets and educate them to market smarter and better.”
ThinkDirectMail users can search by radius around their businesses or virtually any geographic criteria, such as name, street, city, ZIP code, county and area code. These searches can be combined with SIC searches to obtain listings of certain types of businesses in a geographic area or, if targeting consumers, by demographic clusters based on age, income, education, housing type and other demographic criteria.
The product also includes free access to the planning and budgeting module that lets users create a comprehensive return-on-investment model of their direct marketing programs and try unlimited budget and creative variations. Also provided free for all members of the National Restaurant Association will be the TDMI ThinkDirectMarketing Kit CD-ROM, which includes more than $200 in free marketing software, including a contact manager, graphics software and publishing tools for CDs.