Thursday, July 28
The nature of our work — especially as marketers — has changed profoundly over the last several years. Companies are getting bigger, with systems and teams increasingly spread out across the globe. Unfortunately, collaborative communication tools and processes are not keeping pace with this growth and the new paradigm that comes with it.
According to a new study by Workfront with Harris Interactive, workers are being pulled away from their work by tools and practices that are supposed to make them more productive. Ultimately, these inefficiencies can turn into conflict, misalignment, increased turnover, wasted resources, and lost opportunities.
Join us at 1:00 p.m. ET on Tuesday, July 28, for a live discussion with industry experts as we explore:
• What keeps marketers from getting things done?
• Where do current processes and productivity tools fail?
• How can marketing leaders drive more effective collaboration in an increasingly distributed and decentralized work environment?
• What causes conflict between teams and departments?
• How do employees know which work really is highest priority, when multiple people are asking them to deliver now?
Chris Bishop, Strategic Partner, Future Workplace
Chris Bishop is a strategic partner and a futurist at Future Workplace, an executive development firm dedicated to rethinking and re-imagining the workplace. He is also a speaker, writer, and consultant, providing guidance to today’s learners in how to be successful in the 21st century workplace paradigm.
Gary Clinger, Marketing Director, Workfront
Gary has over 15 years of experience managing marketing projects for enterprise software companies. He is passionate about marketing that creates genuine conversations with potential customers. In his current role, Gary leads the marketing execution team in developing marketing strategy and tactics for Workfront. Prior to Workfront, Gary held leadership positions at Novell and NetIQ.
Ginger Conlon, Editor-in-Chief, Direct Marketing News
As editor-in-chief of Direct Marketing News, Ginger Conlon directs its editorial vision and content strategy. She was cited as one of the “Top 100 Most Social Customer Service Pros on Twitter” and one of the “Top 25 CRM Influencers You Should Be Following.” She obsesses over marketing and customer experience, which isn’t surprising considering that she was also the chief editor of 1to1 and CRM magazines, and has contributed to several business books on those topics.
Heather Hurst, Director of Corporate Marketing, Workfront
As Director of Corporate Marketing, Heather leads Workfront’s AR, PR and content marketing strategy. She has more than a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.