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The Secret Life of Top Marketers

Like most professionals, there’s more to a marketer than their mastery of their craft. Marketers are cool, interesting people, with a variety of talents and hobbies that may not scream “top marketing professional,” but that certainly add dimension to what they bring to their role. This year’s 40 Under 40 Award winners roaster was packed with such marketers.

During the Direct Marketing News 2015 40 Under 40 Awards, we caught up with a few of the winners and asked them to reveal their hidden hobbies or abilities, their secret identities. Here’s what they had to say:


Jessica Hawthorne-Castro, CEO and chairman at Hawthorne Direct

Pedro L. Rodriguez, director of integrated marketing at People en Español

Yasmeen Coning, VP and head of marketing at Genesis Media

Amanda Todorovich, director of content marketing at Cleveland Clinic

Joel Moore, director of strategic leadership at Force 3

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