The New Mobile Rules for Search, Social, and Display: Data-Driven Strategies for More Clicks, Calls, and Sales

Watch On-Demand now!

Tuesday, July 14
1:00PM ET/10:00AM PT

Over 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop to mobile, there are new strategies around attribution and optimization you should follow to drive conversions, revenue, and ROI from your campaigns.

Join mobile marketing experts from DialogTech and Leapfrog Online as they present new data-driven strategies for driving more clicks, calls, and sales from Google, Bing, Facebook, Twitter, and more. You’ll learn:

• Advanced tips for targeting mobile consumers via search, social, and display ads
• New strategies for optimizing mobile ads and landing pages
• How to track and optimize web and call conversions to improve ROI
• How new Facebook and Google ad formats and new mobile technologies will impact marketing

Featured Speakers:

Joel Grossman, Senior Vice President of Technology, Leapfrog Online

Joel Grossman is Senior Vice President of Technology for Leapfrog Online. He has over 15 years of experience designing interactive digital marketing solutions that use real-time marketing intelligence to drive conversions and customers.

Blair Symes, Director of Content Marketing, DialogTech

Blair Symes is an expert on cross-channel mobile marketing attribution and optimization. Over the past 17 years, he has published numerous articles, white papers, eBooks, and blog posts on a wide range of topics, including B2B marketing, marketing automation, and digital marketing.

Related Posts