The Healing Network, a multimedia content provider on healthcare issues, has named The Big Picture Agency LLC, Southwick, MA, to handle public and investor relations for the company.
Big Picture is charged with creating awareness for The Healing Network, which will soon debut its service via cable television, radio and a Web site based in Chicago. There was no incumbent on the account.
“The brief is to give them exposure to the consumer and to interest high-level investors in their company to complete their funding and launch all three parts of their multimedia company,” said Patricia Baker, owner of The Big Picture Agency.
The network will offer programming on alternative and complementary medicine and therapies as well as documentaries on self-healing techniques.
“The purpose [of the network] is to create a more informed healthcare consumer on what types of treatment and lifestyle decisions to make,” Baker said.
Launched five years ago, Big Picture has clients such as Celsion Corp., Soundwave Energy and The Sports Medicine Center as well as various motor-sports clients.