Word of Mouth (WOM) marketing is not merely another tactic when it comes to an earned media strategy. Rather it’s a mindset with which companies are approaching problems and thinking about marketing as a whole. At the WOMMnext conference last week in Chicago, brands including Google, Zillow, Mercedes Benz, AT&T, Sony, TurboTax, Domino’s Pizza, and Gallo Wines opened up and shared how their WOM success was shaping their businesses.
Time and time again at the conference, we listened to speakers describe their word of mouth marketing case studies, and with each case study the emphasis of enabling peer-to-peer recommendations and creating programs that connect people to brands and to each other became even more evident.
Each year, the WOMMA Conferences are a great refresher in how the industry is approaching WOM, online and off, and this year’s conference was no different. It’s great to go back to school, but we know how tough it can be to get out of the office, so we set out to bring WOMMA to you.
The below Slideshare deck is a recap of the key takeaways that we posted in real-time from the conference using an app we created called Emboss. Emboss allows community managers to create branded visual assets in real-time, right from their mobile devices.