Hitmetrix - User behavior analytics & recording

The ABCs of A/B Testing

Wednesday, March 4
12:00PM EST/9:00AM PST

Register Now!

You can’t always count on what has worked in the past. Market conditions are constantly changing and so are your buyers, so marketers need to proactively adapt to changes and embrace new tactics. But with constant pressures to increase demand and revenue, you can’t afford to throw darts in the dark.

A/B testing has become an important tactic because it gives you the data you need for decision-making, so you can develop and evolve your campaigns with more confidence.

Join Aaron Bolshaw and James Patterson, both of Act-On Software as they discuss how to conduct an A/B test and share real examples and successes that you can act on today.

In this webinar you will learn:

  • The basics of A/B testing
  • The do’s and don’ts for implementing A/B tests
  • How to decipher your test results
  • Real examples of A/B tests
  • And so much more!

Featured speakers:

Aaron Bolshaw, Database Manager, Act-On Software
Aaron has experience with big brands, Fortune 500 and various start-up companies in both B2C and B2B marketing functions. He has directed email, demand gen and Inside Sales operations for over 10 years and the last 4+ years, used marketing automation to power up the demand generation operations for two technology company startups.

James Patterson, Manager, Demand Generation, Act-On Software
James Patterson is the Manager, Demand Generation at Act-On Software. James is a graduate of Santa Clara University, where he received a BS in Business Administration with a concentration in marketing. As an initial Act-On employee, James is passionate about marketing and technology. He’s played an important role with the Act-On support services team and most recently managing and deploying marketing campaigns on the demand generation marketing team.

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