Success in e-mail

At yesterday’s Media Post Email Insider Summit, Bob Frady, VP of Direct Marketing at Live Nation spoke about how a small online brand has grown to one of the largest in the nation through e-mail. Be it promoting Madonna shows or pitching Van Halen, the brand has grown to one of the largest concert ticket sellers in the country sending more than a billion e-mails a year –and still growing despite a divorce from Ticket Master. This kind of success story carried out into the afternoon activities, as e-mail marketers took in a few ski runs. The main open slope named, “Success.” A coincidence? No way.

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