Subway Restaurants tapped Alloy Marketing and Promotions for a promotional campaign aimed at teenagers, a segment with increasing purchasing influence.
The agency will handle all Subway youth market programs to reach out to teens for growing sub sandwich consumption. This is the first time that Subway, Milford, CT, specifically targeted teens as a segment after running television spots a few years ago geared to that audience.
Alloy's campaign breaks in the next quarter. The agency's Boston and New York offices will work on the account.