Strategic Data Corp., Santa Monica, CA, recently announced the launch of PerfectClerk, a proprietary software suite. PerfectClerk is designed around RealSegments, Strategic’s exclusive customer segmentation system, which can identify customers as they visit sites.
RealSegments clusters customers into demographic segments based on U.S. Census data and triggered by customer ZIP codes. PerfectClerk will then combine that knowledge with customers’ past purchase history and behavior to deliver personalized content, offers, marketing messages and advertising.
