Statlistics, Danbury, CT, took list management of the Musician's Friend catalog file of 671,500 last-12-month mail-order buyers. The file consists of buyers of musical instruments and gear such as guitars, drums, keyboards, amplifiers, books and gifts.
The file is 95 percent male, has an average age of 30, average household income of $75,000 and an average unit of sale of $275. Selections include geography, recency, gender, dollar and age. Base price on the file is $90/M.
