Hitmetrix - User behavior analytics & recording

Statlistics Gains Publishing Files

Statlistics has been named list manager for the Babcox Publications lists of almost 300,000 magazine subscribers.

The seven monthly titles from Babcox, which publishes business-to-business automotive aftermarket magazines, are BodyShop Business; Brake & Front End; Counterman; Engine Builder; ImportCar; TireReview; and Underhood Service.

Statlistics, Danbury, CT, also manages the Babcox Small Business Decision Makers file of more than 230,000 names and the Tech Group Database of more than 100,000 names.

According to Statlistics, these files are effective for reaching business owners and high-level managers in the automotive aftermarket.

Selections on the files include geography, gender, job title, primary business, sales volume and telephone number.

Each file has a base price of $110 per thousand, except for the Babcox Small Business Decision Makers file, which is $100/M.

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