Startup Raises $35 Million for Predictive App-alytics

Localytics, a startup that claims proprietary proficiency in analytics for app marketing, announced it has raised $35 million in Series D funding to bolster its predictive intelligence capabilities. Its previous three venture capital investments had totaled only $25 million.

Localytics currently offers marketers a dashboard-managed platform that lets them see how often subscribers are engaging with their apps and what content they’re accessing, then gives them simple tools to segment users and respond to them on the fly with relevant campaigns. The company testifies to supporting some 32,000 apps across 2.3 billion devices, with a customer list including CVS, eBay, ESPN, Microsoft, The New York Times, Nordstrom, and Visa.

Localytics’ chief aim, company literature says, is to help clients stem huge attrition rates they experience with apps through improved engagement. The company claims that A&E Networks achieved a 200% increase in push notification engagement using its product.

A new investor, Sapphire Ventures, led the current investment round with participation from existing investors Foundation Capital and Polaris Partners.

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