SportingAuction.com, Peterborough, NH, said yesterday it has chosen Arnold Communications to assist them in developing a comprehensive research and marketing plan. SportingAuction.com auctions brand new, retail brand sports and fitness merchandise.
The company chose Arnold Communications, in part, because of the agency’s work with Volkswagen. “When we saw what Arnold Communications did for Volkswagen, making VW the top seller for European cars in the United States, we felt they had the talent to make us the leading sporting goods auctions site on the Web,” said Paul Dell, SportingAuction.com CEO.
