Specialists Marketing Services Inc., Weehawken, NJ, said yesterday that it was named list manager for the Yadio.com database from RealSource Data Corp.
Yadio.com is an online community of music, movie and entertainment enthusiasts who signed up to use the network. They gave information about their lifestyle and music interests, and the database is enhanced by overlaying demographic and additional psychographic data.
The Yadio.com database has 1.7 million monthly responders and a base price of $100/M. Average age on the file is 45, and the average income is $65,000.