New York-based social media content curating platform Offerpop announced today that it had closed a $15 million Series C funding round, which brings its total funding to $25 million.
Offerpop is a digital marketing platform that allows brands to collect user generated content and make it a part of their marketing channels including website content, ad campaigns and e-commerce. Major clients include Comedy Central, L’Oreal and clothing brand Lily Pulitzer.
The latest funding round was led by new investor Edison Ventures, joined by additional new investors Hearst Ventures, a unit of Hearst Corporation, and Salesforce. Existing investors Windcrest Partners, CommonAngels and Mesco Ltd also participated in the round.
It’s an interesting play by Salesforce, which also counts Offerpop as one of the partner platforms its Marketing Cloud can integrate with. Although Salesforce already has the very formidable Buddy Media, Radian6 and Social.com as part of its social media management solutions, Offerpop could give it a content generating solution to deploy on all three of those solutions.
“The last 12 months have been a break-out year for Offerpop,” said James Gellert, partner at Windcrest Partners and long-time board member. “The company has nearly tripled revenue, opened its EMEA headquarters in London, more than doubled employee count and launched groundbreaking new products for marketers all in an unusually disciplined and capital-efficient way.“
Offerpop says it will use the funding to fuel even more expansion in global and the local enterprise market, where it competes with other curators such as Rebelmouse, Chute and Postano.
